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Design Decisions
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This advertisement merges the comforting nostalgia of homemade treats with the raw energy of street culture. Showcasing both younger and older smokers, the design pairs soft, dessert-inspired hues and packaging with bold, urban typography and contemporary details. The fusion of these contrasting elements creates a visually dynamic and engaging aesthetic—one that feels both familiar and daring, appealing to a diverse audience with its mix of warmth and rebellious edge.
Typography and Colors
Pie Pie and Schoolin were chosen to balance warmth and edge—Pie Pie evokes a homemade feel, while Schoolin adds bold, street-style energy. The light and dark pastel colors offer freshness and approachability, while black and white bring contrast and clarity. Together, the fonts and colors create a look that’s both inviting and cool.
